Jan 12: Why Do Open Studios? How marketing derives from your interests, goals, etc. Possibilities for beginners, for mature artists with gallery representation, for those who do this as a casual pursuit, and for those who have business plans. I think this talk might help some who are on the fence or uninterested in participating to see the opportunity of SOS and feel encouraged about their pursuits.
Feb 9: How to go about engaging people to come see your work. Creating or improving a mailing list, "segmenting markets," and a bit on the technical logistics of this- from organizing your list in some form to using an email marketing service to physical mailings or flyers; and how to coordinate this with the work that SOS does itself.
March 9: How to get a few special people to your studio-- existing clients, press, galleries.
April 6: Exhibiting as a function of marketing-- the many ways of making it easy for people to access and engage with your work: culling, curating, lighting, explaining, layout, display, organization.
All talks will be 4:30-6:30 and the format will be 1.5 hrs of presentation/discussion, with a half hour of mingling at the end. Attendees are encouraged to bring questions.