BRANDED: The Art of the Beer Label

The recent explosion of craft breweries has led to an explosion of artistic beer labels. As breweries look to create a distinctive identity for themselves, brewers are getting creative with their label design, hiring local artists, crowdsourcing ideas, or even relying on their own freestyle doodling. The lack of corporate backing, for many, has spurred brewers to think about design based on flexibility and affordability. This nimbleness has resulted in a visual cacophony that sparks the interest as much as the brews do.

ORGANIZED BY:
Tori Costa

BRAINCHILD OF:
Michael Ahern

BREWERS:
Battle Road Brewing, Cambridge Brewing Company, Down the Road Brewery, Enlightenment Ales,Harpoon Brewery, Idle Hands Craft Ales, Night Shift Brewing, NOTCH Brewing, Pretty Things Beer and Ale Project, Slumbrew, Smuttynose Brewing Company, The Alchemist

OPENING RECEPTION:
Tuesday, October 8, 6-9 pm
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EXHIBITION DATES:
October 8-20, 2013

LOCATION:
Nave Gallery Annex, 53 Chester St, Somerville, MA

GALLERY HOURS:
Wednesday-Friday, 6-8 pm
Saturday, 2-8 pm
Sunday, 2-6 pm