The eighth annual "What the Fluff Festival" is set to take place in Union Square on Saturday.
The annual festival, which attracts thousands of people from around the region, celebrates marshmallow fluff, which was created by Archibald Query in Union Square in 1917.
This year there will be a FluffATron 3000, according to Mimi Graney, executive director of Union Square Main Streets, which organizes the festival. She described the FluffATron 3000 as similar to a money booth, but instead of contestants trying to catch cash, they'll try to catch "Fluffy things."
Also, "King Kong will be making an appearance," Graney said.
She said there are more vendors this year than in years past, and visitors will be able to buy things like Fluff cocktails, Fluff beer, Fluff barbecue sauce and Fluff donuts.
"It's going to be pretty epic this year," Graney said.
There will also be annual favorites, like the crowning of the Fluff Pharaoh.
The festival takes place from 3 p.m. to 7 p.m., and the rain date is Sunday.