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Santander, Top 25 US Bank, Launches new brand in Boston

Santander representatives yesterday at the event to commemorate the name change from Sovereign Bank to Santander, at flagship branch at One Beacon Street Boston.
Santander representatives yesterday at the event to commemorate the name change from Sovereign Bank to Santander, at flagship branch at One Beacon Street Boston.

BOSTON–Sovereign Bank, a top 25 retail bank by deposits, was rebranded yesterday as Santander. The event marked the introduction of Santander to retail and commercial customers in Boston at the Bank One Beacon Street Branch – home of the Bank’s US headquarters – and across the United States, where more than 700 branches and 2,000 ATMs will adopt the Santander brand.

Emilio Botín, chairman of the Santander Group, said: “There is no better way to express our confidence in and commitment to the U.S., to our bank here and to our customers. There should be no doubt about our appetite for growth in the U.S. Being in the U.S. makes us a better bank.”

Roman Blanco, president and CEO of Santander US, said: “With the full strength and resources of the Santander Group behind us, we’re now in an even better position to deepen relationships with the customers, communities and companies we serve. This change in our name sets the stage for a new phase of investment in our customers and growth for Santander in the United States.” Mr. Blanco added that Santander will in coming weeks launch a retail banking product aimed at attracting new customers while enhancing the Bank’s offering to existing clients. The bank’s legal name has been changed to Santander Bank, N.A.

Unveiling ceremonies also took place yesterday in New York, Philadelphia, Providence and Wyomissing, PA. Installation of over 10,000 interior and exterior Santander signs will be completed over the next few days at the Bank’s 718 branches spanning Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island.

Massachusetts has 229 branches, with 707 ATMs and 3,240 employees.




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