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DESCRIPTION:Jan 12: Why Do Open Studios? How marketing derives from your 
 interests\, goals\, etc. Possibilities for beginners\, for mature artist
 s with gallery representation\, for those who do this as a casual pursui
 t\, and for those who have business plans. I think this talk might help 
 some who are on the fence or uninterested in participating to see the op
 portunity of SOS and feel encouraged about their pursuits.\nFeb 9: How t
 o go about engaging people to come see your work.&nbsp\; Creating or imp
 roving a mailing list\, "segmenting markets\," and a bit on the technica
 l logistics of this- from organizing your list in some form to using an 
 email marketing service to physical mailings or flyers\; and how to coor
 dinate this with the work that SOS does itself.\nMarch 9: How to get a f
 ew special people to your studio-- existing clients\, press\, galleries.
 \nApril 6: Exhibiting as a function of marketing-- the many ways of maki
 ng it easy for people to access and engage with your work: culling\, cur
 ating\, lighting\, explaining\, layout\, display\, organization.\nAll ta
 lks will be 4:30-6:30 and the format will be 1.5 hrs of presentation/dis
 cussion\, with a half hour of mingling at the end.&nbsp\; Attendees are 
 encouraged to bring questions.
URL:http://somerville.patch.com/events/marketing-for-sos-2013-talk-series
SUMMARY:Marketing for SOS 2013 (talk series)
LOCATION:Artisan's Asylum: 10 Tyler St\, Somerville\, MA
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