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What’s so ‘Small’ about ‘Small Business’?

“You don’t want to work with a company as small as mine, it would hardly be worth your while.”

“What’s so ‘small’ about it?”  I asked.  I immediately detected what I refer to as SBIC….the Small Business Inferiority Complex.  I was talking to the owner of a bakery- we will call him Lloyd- that employed 10 people and did nearly 1.2 million dollars in revenue per year.  Let’s translate the impact of Lloyd’s business: 10 other human beings and their families, as well as Lloyd and his wife and two kids, all relied on the “output” of that bakery for their ‘sustenance’.  Further, Lloyd does business locally himself: his accountant, his insurance agent, his vendors and of course, all his customers are local.  Its not just that he bakes great cookies, he’s also part of the community and has a real impact on the local economy.

After reminding him of this, I asked the same question again.  He stared at me blankly.

According the Small Business Administration, the definition of “Small Business” or a “Small Business Concern” is driven by two major factors:  the average number of employees over the past 12 months or average annual sales receipts over the last 3 years.  The thresholds for these differ by industry classification and are contained in the SBA’s Size Standards Table, which is based on a company’s NAICS code.  But to give you an idea, Commonwealth Payroll & HR qualifies as one by having less than 19 million in average annual revenue over the last few years.  If we were music publishers, we would be considered small if we had less than 500 employees.  That’s a pretty broad definition, but appropriate given the mission of the SBA.

There exists another entity dedicated to small business with a much narrower focus, the Association for Enterprise Opportunity, or AEO.  While the definition of small business according to the SBA is very broad, the  mission of the AEO is to serve the interests of businesses with 5 employees and under, what is commonly known as the Microenterprise.  With no or little access to normal funding markets, the AEO supports “underserved entrepreneurs in starting, stabilizing and establishing businesses”.  According to the AEO’s statistics, microenterprise represents 88% of the businesses in the United States.  That’s a great deal of clout for such small businesses.

In all, small business (remember the SBA definition of 500 or fewer employees) account for half of the US GDP, and more than half of the employment.  Businesses with less than 10 employees account for the most jobs provided in the nation, with firms employing less than 20 employees coming in second by contributing to 18% of the employment here in the US.

So if Lloyd’s business and others like it were all to band together, hire an additional employee, the combined impact of that on payroll, employment, taxes and the local, and ultimately national, economy would be immense.  That’s what I meant when I said your business wasn’t so small, Lloyd!

Dan Sullivan

10:57 am on Sunday, August 12, 2012

"Small" Business tends to be locally owned. These businesses have a much greater impact on local economy, dollar per dollar. As you said they spend a greater percentage of their money in the community. They do not take the revenue and send it back to Corporate HQ in another state. Since the businesses they deal with are much more likely to be small local businesses also the cycle get repeated. Money spent at a locally owned company gets re-spent within the state many more times than if you spent it at a large chain store or online. Each time that dollar is re-spent it contributes to the local economy, each time it gets re-spent it contributes to the local tax base. (Schools, roads....)

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Alan Cohen

12:15 pm on Sunday, August 12, 2012

Small businesses are the heart and soul of a community. When I lived in North Attleborough, I use to help a small business. The owner told me the typical way that people misused small businesses. When a community organization needed a donation for a local fundraiser, people would visit her shop and ask for a donation. She used to donate and then asked these people - "Why am I the first place you ask for a donation but when it comes to buying product you go to the mall? Go to the mall and ask them for a donation."

She had a good point. People ask the small businesses for donations saying that the publicity will help them but then they make their purchases at the large, retail stores. The best way to help a small business is to become their customer.

As Dan mentioned in the previous post, the money is kept in the community and the employees are part of the community. For anyone to say that they believe in family and community, they have to support their local businesses. These businesses support local families.

Put yourself in their shoes. Many people want to start there own businesses. When you do, you are a small business. Will it bother you when your friends and other potential customers shop at the established, large business that you are competing with?

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Courtney O'Keefe

1:15 pm on Monday, August 13, 2012

"Why am I the first place you ask for a donation but when it comes to buying product you go to the mall? Go to the mall and ask them for a donation."

Very interesting and an excellent point by that business owner!

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