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Somerville's New Beer: Slumbrew

The new Somerville Brewing Company will launch its line of beers, which have a provocative name, at a party tonight in Union Square.

 

There's a new beer in town. Three new beers, actually.

At a launch party being held tonight at The Independent in Union Square, the brand-new Somerville Brewing Company, based on Broadway outside Teele Square, will introduce a brand of craft beers called Slumbrew. More on the name later.

The Somerville Brewing Company is the creation of Caitlin Jewell and Jeff Leiter, Somerville residents who started home brewing more than 10 years ago and slowly turned their hobby into a profession.

They took a leap into the world of professional beer making when, in 2009, they converted their garage into a 350-square-foot "nano" brewery, which, based on the photos, would make most home brewers insanely jealous.

Filled with scaled-down professional equipment, the nano brewery allowed them to develop and test small batches of recipes suitable for commercial-scale brewing. In fact, Leiter and Jewell (Leiter is the one who develops recipes and does most of the brewing) tested recipes for larger breweries in their space, said Jewell.

Eventually they decided to create Slumbrew.

Somerville beers

The new Slumbrew beers—Flagraiser IPA; Happy Sol, a year-round hefeweizen; and Porter Square Porter—come in 22-ounce bottles and on tap, and they use as many local ingredients as possible.

For instance, the Porter Square Porter is conditioned with coca nibs from Taza Chocolate. It has chocolate, coffee, roasted and nutty flavors, according to Slumbrew's website.

The Flagraiser IPA, a tribute to George Washington's raising of the Grand Union Flag atop Prospect Hill, is seriously hoppy, the website says. The Happy Sol hefeweizen is brewed with Massachusetts wildflower honey and fermented with juice from over 1000 blood oranges.

As for the labels, the Flagraiser IPA label features Prospect Hill Monument, a starry sky and a row of Somerville apartment buildings. The Porter Square Porter label shows the giant red kinetic sculptures that tower above the Porter Square MBTA stop.

It's all very local, and the beers are developed here in Somerville. However, Leiter does the actual commercial brewing of Slumbrew at the Mercury Brewing facilities in Ipswich.

What's in a name?

The name, Slumbrew, is a reference to Somerville's notorious nickname, Slummerville, and is somewhat provocative, Jewell admits. 

Some people, she said, find it offensive, but she said it's not meant to be taken that way.

"For us, the brand name Slumbrew is a tongue-in-cheek, sarcastic reference to a bygone era," says Slumbrew's website.

According to a press release, "The name is a snarky throwback to the term 'Slummerville' because, as with the relationship between craft beer and large macro beers of the last century, the modern city of Somerville is nothing like its former days."

"We obviously have the best of intentions," said Jewell.

Where to get Slumbrew

In addition to being served tonight at The Independent, Slumbrew beers are on tap at Foundry on Elm in Davis Square, said Jewell, and they'll soon be delivered to Ball Square Fine Wines & Liquors, Downtown Wine & Spirits and other locations in the region. They're also available at Liquor World in Porter Square, she said.

Related Topics: Beer, Breweries, Craft Beer, Slumbrew, and Somerville Brewing Company

john morrison

12:22 pm on Sunday, November 6, 2011

Being a lifelong Somerville resident, I find "slumbrew" highly offensive and patronizing, and I am sure many others will agree. As far as I'm concerned, they can go back to wherever it is they came from. John Morrison, Somerville, MA

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Oona Fitz

10:15 pm on Sunday, November 6, 2011

Thank you for publishing the places that sell these beers. I now know what companies NOT to shop or dine at in the future.

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Amanda Kersey

9:33 am on Monday, November 7, 2011

Is anyone else offended by the name? Or do you think it's just tongue-in-cheek, like the makers said they intended it to be?

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just thinking

3:16 pm on Tuesday, December 6, 2011

whats in a name as long as the beer taste good,I will be trying the flagraiser ipa.maybe if they called them the illegal mexican,or the illegal MS-13, there would be no complalints OLLA

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Mayor Brune

12:38 am on Thursday, November 1, 2012

It's a curious business model to set up in a community and then adopt a name that is so patently offensive to slap that community in the face/. I suspect neither of these owners have any knowlege of the history or this proud city or what hard work is. I have several friends that own tavrerns in Boston that have turned this beer away on its name alone as they know that the handle alone will cost them business. These carpetbagger shitbags should go back to mummy and daddy in NY and craft a beer called A Fraud to sell in Long Islland a d start wasting their parents money on their crappy avant guard movie. Might as call your beer Panther Piss. Clueless creeps.

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