Quick Look: Davis Square's New Skateboarding Shop, Maximum Hesh
The shop sells environmentally friendly boards to skaters of all levels.
Update, July 25: This article was updated to note The Dairy Bar is still around. It's moved next door to the Kickass Cupcakes storefront at 378 Highland Ave.
Brugman, a Somerville resident, said his business is a "family friendly skate shop for people just starting out and [also] for core skaters."
He pointed to the number of skateboarders in the area, and said he hopes to "encourage kids to do something fun," noting that skateboarding is an inexpensive sport.
Maximum Hesh is also environmentally conscious, Brugman said. Among other things, he only sells boards that are pressed together with vegan glue, and he only uses water-based inks for things like posters and signs at the store.
It's a "straight-up core skateboarding shop that's welcoming for everyone," he said of the store.
Also, don't fret: The Dairy Bar is still around, it's just moved next door to the Kickass Cupcakes space (378 Highland Ave.)